How to Build an Owned Media Empire for Top of Funnel B2B Content Domination
Speaker: Jason Miller, Group Manager, Content Marketing — LinkedIn Marketing Solutions
One of the biggest opportunities for B2B marketers lies at the top of the funnel. It’s where content, social, demand gen, PR, and SEO all come together for an all-star marketing super-jam. Done right it’s the rocket fuel for a hi-octane content engine. But if it’s neglected, it’s a missed opportunity for a welcome first-touch on the journey to revenue.
In this session, you’ll go on a on a rock n’ roll themed journey, learning a step-by-step process for building a world class top of funnel content strategy that drives real ROI.
At the end of this session you will be able to:
- Identify conversations to own at the top of the funnel to better inform your content strategy
- Understand and create the essential types of content that work best at the top of the funnel
- Build an actionable dashboard for measuring success so you can earn your seat at the revenue table