SEO: Tactics Are Out—Strategy and Experimentation Are Paramount

Wednesday 3:15pm-4:00pm

SEO: Tactics Are Out—Strategy and Experimentation Are Paramount

Speaker: Bill Sebald | Managing Partner, Greenlane Search Marketing, LLC

Google has matured. Tactics have moved aside for strategy.  And experimentation is paramount. Today's SEO must leverage content strategy and link acquisition in a more sophisticated way, while responding to new technical SEO requirements (especially in mobile). Join us for this this useful session, where we'll cover the latest changes so you know what data  should be guiding your decisions.

At the end of this session you will be able to:

  • Determine which data to pull to improve SEO strategies
  • Understand which direction Google is moving to in 2017
  • Improve content strategy for a search engine with a higher comprehension