7 Easy Steps to Scale Your Content Across Regions
Speaker: Pam Didner | Content Marketing Expert, Author, Speaker, Adjunct Professor
Creating a global content marketing plan can seem overwhelming and difficult. But it doesn't have to be. In this session, we'll simplify the process and explain the steps needed to to scale your content across regions. You'll discover how you can create a content marketing strategy through collaboration between headquarters and local teams. We’ll discuss the needs of creating global vs. local personas, budget allocations for content creation and promotion, and we'll share interesting and compelling content examples that can be scaled easily.
Join us to take your content marketing global.
At the end of this session you will be able to:
- Follow a step-by-step framework to create a cross-regional content plan
- Grasp do's and don'ts of working with the headquarters and local teams
- Understand how to scale different content examples across regions