A Scientific Look at B2B Buying in the Age of AI

Wednesday 12:00pm-1:00pm

A Scientific Look at B2B Buying in the Age of AI

Speaker: Raviv Turner | CEO, CaliberMind

A lot has changed in the age of AInew B2B buying models (Challenger), new B2B decision makers (Millennials), and new technologies (ABM, Predictive, Psychographic Targeting).

Join us to take a scientific look at some of the latest trends shaping B2B buying.

This session is best suited for experienced data-driven B2B marketers, demand generation, sales enablement and marketing and sales ops.

At the end of this session you will be able to:

  • See the business impact of unifying customer data throughout the entire customer journey
  • Understand how to use AI to automate segmentation, ICP modeling, and lead qualification
  • Understand how to use AI to model customer behavior and buyer personas from unstructured data (emails, sales calls, social profiles)
  • Understand how to orchestrate the buyer's journey to improve conversion and increase revenue growth