What You Know About Content Marketing—FoGetAboutIT—This is ABM
Joe Chernov | VP of Marketing, InsightSquared
Meagan French | Founder, Lotus Growth
Justin Gray | CEO and Founder, LeadMD
Lee Odden | TopRank Marketing
Content marketing has been about getting as many eyeballs and conversions as possible, but with ABM you’re writing for only one set of eyes. We’re undergoing a complete content marketing re-programming.
In this session, seasoned B2B content experts will discuss the role of content through the lens of ABM. The conversation will also explore how hyper-personalized, value-driven content and sales offers completely reframe your outbound strategies and tactics. And, we’ll share real-world examples that work!
At the end of this session you will be able to:
- Understand what makes content valuable in ABM
- Construct a world-class sales offer (and not feel like a car salesman)
- Measure your ABM content effectiveness and where benchmarking begins
- Identify who is involved in the process and how to spot red flags early