Advocacy in a Box

Friday 10:45am-11:30am

Advocacy in a Box

Speaker: Stephan Hovnanian | Content Solutions Architect | Sprout Social, Inc.

Word-of-mouth marketing continues to be one of the best channels for trust-building and influence. But activating tribes of employees, customers, or "micro-influencers" to drive awareness about your company can be a challenge.

Think about it: marketing the company is your job, not theirs. As the saying goes, "What's In It For Me?" Answer that question, and you can create a marketing plan for your advocacy program that will deliver long-term value to both your company and advocates.

At the end of this session you will be able to: 

  • Identify the key pitfalls to adoption and know how to avoid them
  • Know how to reward participation beyond gift cards and leaderboards
  • Understand what communication tactics keep participation at a high level

Suggested Attendee Level: This session is perfect for someone exploring or already running an advocacy program for their company (typically social media, marketing, and/or community managers).