AI/Machine in Marketing: Preparing for the Future Now

Friday 9:30am-10:15am

AI/Machine in Marketing: Preparing for the Future Now

Speaker: Loren McDonald | Marketing, Digital Marketing Agency Channel | IBM Watson Marketing

The next wave of marketing will greatly leverage machine learning/AI tools and enable more strategic insights, decision making, and reduce manual and inefficient processes. But what does it mean when machines take over more and more marketing tasks?

Join us for this session to get up-to-speed on the latest AI technologies and prepare yourself for the future of marketing!

At the end of this session you will be able to:

  • Get started and increase AI/machine learning tools/projects success by reengineering processes and building data factories
  • Future proof your career from being "automated"
  • Understand definitions, examples, strengths and weaknesses of current AI/machine learning technologies