Analytics Turned Marketers into Measurement Juggernauts
Speaker: Matisha Ladiwala | GM of Slate | InsightSquared
The emergence of analytics turned marketers into measurement juggernauts. We were forced to meticulously track every cent, which required endless analysis and reporting. This also meant we shifted the pendulum away from those things that were historically difficult to measure, like building our brands and enhancing the customer experience. But, as our customers and prospects become more demanding, we can no longer let our obsession with analytics and reporting impede our ability to deliver engaging brand experiences. We must find a balance between numbers-focused marketing and brand.
Join us for this session to learn how to restore this balance so you can spend less time creating spreadsheets and more time focusing on the customer.
At the end of this session, you will be able to:
- Design an analytics tech stack that reduces reporting pressure
- Align collaboration between marketing creative and operations to ensure campaigns are setup for success
- Leverage your sales team to deliver a superior brand experience for customers and prospects
Suggested Attendee Level: Marketing leaders, marketing operations