Avoiding Shiny Object Syndrome: How to Navigate Today’s Chaotic Marketing Landscape
Speaker: David Jones | President and Co-Founder | Yesler
B2B marketing has never been as complex as it is today. It’s a daunting world where you need to anticipate the needs of your customers, adopt the mindset of a publisher, become an expert at content marketing, navigate the exploding martech landscape, and master analytics. All while you align marketing with sales to hit your revenue goals.
With all this on your plate, it’s easy to get sidetracked by too many ideas or the latest trends and technologies—whether that means leading the ABM charge or figuring out how machine learning and AI can help you generate more return on marketing investment.
If this sounds like you, you’re one of the many B2B marketers suffering from Shiny Object Syndrome...and it’s distracting you from staying focused on the big picture and achieving your goals. Join us for this session to discover how to stop chasing those shiny objects once and for all.
At the end of this session you will be able to:
Gain perspective on all the strategic, operational, and financial components of your marketing and avoid the shiny objects that can get in the way
Identify the core sales and marketing challenges that truly need to be addressed
Define top priority initiatives to solve your challenges, then build a roadmap so your team can achieve them
Suggested Attendee Level: Whether you’re a CMO or VP who needs to to champion change across your entire marketing organization or a director/manager looking to re-focus your team’s efforts toward the right goals, this session is for you.