The Art & Strategy of Effective B2B Instagram Marketing

Friday 10:45am-11:30am

The Art & Strategy of Effective B2B Instagram Marketing

Speaker: Quinn Tempest | Designer • Marketer • Speaker • Urbanista

With over 1 billion users now on the platform, Instagram is a social media juggernaut. There is a common misconception that the platform is only for fashion bloggers and consumer product brands. Wrong! Instagram can be a viable and potent marketing channel for B2B organizations to target and create relationships with their audience.

Join Quinn Tempest, digital strategist and designer, to learn how to find the sweet spot of balance between the art and strategy needed to make Instagram an effective marketing channel for your brand.

At the end of this session you will be able to:

  • Formulate a visual strategy that tells the story of your brand

  • Reverse-engineer core components of the Instagram algorithm

  • Research and use hashtags your audience is actually engaging with

  • Implement tactics to streamline internal processes for content creation and strategic planning

Suggested Attendee Level: Marketing executives, team members, and professionals in the B2B space who want to be on the leading-edge of the industry, and are looking for a high-level understanding of Instagram’s integral role in their holistic digital strategy, plus tactical advice on how to get started or refresh a slacking strategy.