B2B Tech Marketers Create Experiences That Convince Customers to Stay
Speaker: Ardath Albee | CEO | Marketing Interactions
Demand generation is bigger than customer acquisition. The shift in business models to recurring revenue and subscription models means B2B technology marketers are never done winning over customers. The effort to switch is low; customer expectations are high.
One of the biggest opportunities for tech marketers to impact revenue and business growth is by creating customer experiences that drive loyalty, advocacy, and grow customer lifetime value (CLV). This is not just a nice to have, but exactly what your CEOs are tasking you to achieve. To do so, marketers must focus on the shifts to narrative and nuance that influence the customer from choosing to buy to choosing to stay—and advocate that others join them.
At the end of this session, you will be able to:
- Shift your narrative to be in step with your customers’ lifecycle
- Blend channels to create more relevant and compelling customer experiences
- Use storytelling to drive upsell and cross-sell as you strengthen customer relationships
Suggested Attendee Level: Any B2B marketer with a customer-first mindset who’s tasked with increasing customer retention and improving the customer experience.