Be the CMO of Your Dreams: How to Drive Growth With a Proven Optimization Program

Wednesday 2:15pm-3:00pm

Be the CMO of Your Dreams: How to Drive Growth With a Proven Optimization Program

Speaker: Chris Goward | Founder & CEO, WiderFunnel

Too many marketers approach conversion optimization with the wrong goals: they think too small. Testing strategies are focused on increasing conversions, but not the bigger picture of driving business growth. If tests are limited to button colors and copy tweaks, you’re missing out on the true potential of A/B testing to validate major business decisions, cut spending, and increase revenue.

Join Chris as he explains how to use use testing to interrogate and justify business decisions, how to use test results to spearhead a future-proof growth strategy, and why you can’t be afraid to test even the fundamentals of your business.

At the end of this session, you will be able to:

  • Test major business changes before you invest in them, not after
  • Go beyond conversion rates and test for business growth and revenue lift
  • Tap into what your users want, and leverage what your test results are telling you