Beyond B2B Services: The Business Case and ROI of Community Leadership
Speaker: Chris Marr | Founder | Content Marketing Academy
Starting and leading a thriving community is a lot of effort, that's obvious. What’s not so obvious, is the true ROI of community. What is ’community’ anyway? Does community hold any true business value? Is it worth it?
In this session, you'll discover the business case for community: how it creates better customers, helps you to be a better marketer, and how it goes beyond B2B services and adds incredible value to your clients and customers. Chris will share several examples of B2B communities — the good, the bad and the ugly — so you leave with a solid understanding of what it takes to build a thriving community. Community could be the one thing you are searching for that not only differentiates you from your competition, but eliminates your competition entirely. At the end of this session, you will be able to:
At the end of this session, you will be able to:
- Build the business case for community and how community leads to better marketing
- Use community as a source of differentiation and create a category of one
- Identify what you need to do, and what it takes to be, an effective community leader