Friday 8:45AM - 9:45AM

The State of Content Marketing Software: And Why Experience Matters

Speaker: Yoav Schwartz, CEO & Co-Founder — Uberflip

Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.

If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the Four Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software tack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which you technology may be lacking.

At the end of this session you will be able to:

  • Identify the Four Pillars of Content Marketing (creation, experience, distribution, and insights) and the importance of optimizing your content experience
  • Evaluate your content marketing software according to the Four Pillar framework
  • Understand the biggest technology gaps and top-performing marketing technology vendors in the content marketing space