Building a Predictable Pipeline: Strategies and Tactics to Increase Your Confidence in Hitting Your Number Month After Month
Speaker: Brian Hansford | Vice President | Heinz Marketing Inc.
Generating new leads is no longer sufficient. To maximize marketing’s influence on closed deals and revenue, B2B marketing organizations are putting a larger focus on sales enablement strategies that drive higher conversions, greater deal velocity, and vastly improved sales team productivity.
In this session you’ll receive proven best practices, specific tactical ideas, and a blueprint to deliver predictable sales enablement success to your organization
At the end of this session, you will be able to:
- Develop a demand creation strategy that sales will love
- Build a dashboard to measure marketing’s impact and influence on sales
- Execute a regular cadence of optimization to keep sales pipeline flowing