Building an Operational Analytics Platform That Scales
Speaker: Bryan Semple | CMO | StoryMetrix
We have all been in "those meetings" where there are arguments about operational data. Ultimately, someone says “we need a single source of truth!” or “a data warehouse!” or “more dashboards!”
For those of us who've been through these data projects, we know that these things may sound fancy, but they aren't necessarily the answer getting at the data you need in a world of data chaos.
In this session, Bryan will share with you how SmartBear implemented a reporting system for operational data (while not being prettiest or slickest) provides verifiable, accurate data to make critical decisions from the management team down to digital marketers.
At the end of this session, you will be able to:
Understand key elements for making data credible
Easily build a system to roll up operational data
Set goals for any metric you track