Building Better Mousetraps: How Content Inspires Your Visitors to Act

Wednesday 12:00pm-12:45pm

Building Better Mousetraps: How Content Inspires Your Visitors to Act

Speaker: Andy Crestodina | Co-Founder, Strategic Director | Orbit Media Solutions, Inc.

Driving traffic is hard work. But it’s wasted work if your site doesn’t convert your visitors into leads and customers. So why aren't more of your visitors becoming leads?

In this session, we're going to breakdown the main factors in terms you haven’t heard before. It begins and ends with content.

After planning 1000+ websites over the last 16 years, Andy is going to show you the process for compelling your visitors to take action. You’ll leave with a new insights into visitor psychology and new ideas for which changes will make the biggest impact.

At the end of this session, you will be able to:

  • Understand why most websites fail today, according to 12 years of research
  • Recognize how and where to use the two kinds of evidence
  • Implement the one aspect of a call-to-action that makes the biggest difference