Can I Have Your Attention… Please?
Speaker: Katie Martell | On-Demand Marketer
Scroll. Scroll. Scroll. Ding! New email.
Ooh! Facebook notification.
Bing! New text.
Bong! Meeting alert.
Your B2B buyers are in a state of continuous partial attention, driven by multi-screen, multi-channel, multi-media, multi-priorities, multi-interruptions… It’s enough to make anyone crazy. How can any marketing do what it’s supposed to in this world of chaotic, frenzied distraction? Why do some brands break through, while others fade into the distance?
Join unapologetic marketing truth-teller, Katie Martell, as she shares ideas for earning, and keeping, the only currency that matters in marketing: attention.
At the end of this session you will be able to:
Identify habits of modern B2B buyers in the Age of Interruption
Understand the psychology behind information consumption with limited attention
Apply helpful tips to ensure your message, your content, and your brand break through the noise
Suggested Attendee Level: This session is intended for B2B communications pros, content marketers, brand strategists, lead generation pros, social media managers, and executive spokespersons responsible for carrying their brand's torch.