*GOLDEN TICKET* The Inspiration Myth: Four Scientific Laws to Creative Success

Wednesday 1:00pm-1:45pm

*GOLDEN TICKET* The Inspiration Myth: Four Scientific Laws to Creative Success

(for All-Access passholders only)

Speaker: Allen Gannett | Founder and CEO | TrackMaven

The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius—it is not something you can be intentional or methodical about.

This talk will disprove this, explain how mainstream hits actually happen, and provide four ways any creator can use to increase their odds of making one.

This presentation is based on two years of research done by Gannett and published in The Creative Curve. As part of his research, Allen interviewed dozens of the world's leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field.

What did he discover? Four patterns—The Four Laws of Creativity—that all creatives engage in. These laws are not only scientifically valid, but they can also be followed by any aspiring creative. That means YOU!