How to Capitalize Today on the Technology and Human Behaviors Shaping B2B Tomorrow

Thursday 1:30pm-2:15pm

How to Capitalize Today on the Technology and Human Behaviors Shaping B2B Tomorrow 

Speaker: Tim Hayden | President and Co-Managing Partner, Brain+Trust Partners

With new technological capabilities comes a rising tide of changes in how we communicate and live. This means substantial shifts in human behavior and how businesses will operate over the coming decade. Join us for this session to talk about trends in the age of mobility, artificial intelligence, and digital media that you may leverage to sustain success and grow your organization. Learn through case studies, including early failures and successful deployments from pioneering brands that have adopted emerging technologies and new processes.

At the end of this session you will be able to:

  • Understand how mobile technology and artificial intelligence can help scale marketing success
  • Learn how research and behavioral analytics fostered from existing customers can improve the effectiveness of marketing and customer care efforts
  • Manage and maintain your brand story amid an increase in noise and customer skepticism