Morning Keynote: Wednesday, Oct 4

How AI Will Change Marketing Forever

Speaker: Christopher S. Penn

In this riveting talk described by CMOs as “the train headed for us we didn’t see,” you’ll learn the difference between AI and machine learning, how AI is in use today in content creation, analytics, and conversation, and what the road ahead looks like. Walk away with a clear map of what your company’s marketing needs to do to survive the age of AI, how to position your B2B marketing career for personal success, and the three key roles every B2B (and B2C) company will need to thrive.

The future will be here sooner than you think!