Keynote — CMO 2 CMO: What's Now, What's Next in B2B Marketing
Speakers: Margaret Molloy and Rashmy Chatterjee
In this fireside chat, two powerful leaders with a shared passion for life-long learning will explore lessons from their disparate career journeys. From industry shifts in technology and branding, to moving from client to agency side… they’ll uncover the skills they honed along the way to become leading CMOs, and deliver real talk about what kind of skills you’ll need to succeed now and in the future.
Rashmy and Margaret will also discuss where they see the biggest opportunities in B2B marketing today, from improving the customer experience to emerging technologies and more. They’ll give their reasoning for how and why marketing can set the goals and vision for your company.
And because these leaders are both doers as well as visionaries, they’ll also offer you practical tips on how marketing can reduce inefficiencies in the pipeline to service the needs of both leadership and customers.
This is a rare opportunity to hear from two of the brightest B2B rock-star leaders. Don’t miss this lively conversation!