Connecting Your Customer Journey to See More Success
Speaker: Dayna Rothman | VP of Marketing and Sales Development, BrightFunnel
The customer journey is something you hear a lot about today.
Join us for this data driven session to learn how you can use measurement to optimize each stage of the buyer's journey, make informed marketing decisions, and better understand what’s working—and what’s not. We will show you how to go beyond the first and last touch to see marketing’s true impact on the business’ bottom line. You'll learn how your marketing team can utilize existing campaign data to dig deeper into performance and make intelligent decisions that will positively impact future pipeline and revenue.
At the end of this session you will be able to:
- Dig deeper into your campaign results to gain more insight into how every marketing activity—from digital ads and gated content to in-person events and emails—is performing
- Measure your past marketing efforts in order to optimize your customer journey as you move forward
- Consolidate and make sense of all your marketing data so that you can better understand exactly what’s working and fix what’s not