Creating an Inbound Marketing Strategy Without Blowing Your Budget on Tools
Speaker: George B. Thomas | Inbound Marketing & Brand Strategist, The Sales Lion
Most companies think that creating an inbound marketing strategy means spending thousands of dollars on some mainstream marketing automation software. While this may be a great fit for your company, it's not the only way.
If you're a small team or a team with a small budget, and want to focus on lead generation, lead nurturing, and great user experience with inbound marketing, then this session will help you define the building blocks you need to maximize your content and inbound marketing efforts. Learn how you can start marketing and selling to your potential customers in a way they will love and won’t blow your budget.
At the end of this session you will be able to:
- Understand and communicate with your visitors, leads, and customers at a deeper level
- Build an all-in-one marketing tool allowing you to focus on lead generation, conversion optimization, lead nurturing and (best of all) measure your results along the way
- Educate yourself on the right tools, tactics, and the strategies that go along with them to build relationships and drive revenue