Creating Lifelong Customers With Laughter
Speaker: Tim Washer | Creative Director | Cisco
Making someone laugh is the most intimate connection we can create in a business context. It demonstrates understanding and empathy. Not only does laughter open people’s minds to considering new ideas, it’s the most powerful way to build rapport, diffuse tension, and express vulnerability.
Join us for this lively session where you'll learn from comedy writer and all-around hilarious marketer, Tim Washer, how to bring the funny into your marketing to create emotional connections with your buyers.
At the end of this session, you will be able to:
- Focus in on the most important part of your customer’s story that will lead to laughter
- Quickly develop humorous concept ideas for connecting emotionally
- Use comedy writing principles to draft a video script