Wednesday 3:00PM - 4:00PM

Creative Writing: Lessons from the Comedy Writers Room

Speaker: Tim Washer, Creative Director  Cisco

Transforming the blank page into comedy gold every day isn’t easy, so TV comedy writers rely on a series of approaches to inspire genius out of nothing.  Juxtaposition, the hard left turn, and rule of threes are just a few tactics that help the most desperate writer pull a rabbit out of the content hat.  In this session, you’ll learn how to harness the power of these approaches so you can become an idea factory for effective and engaging B2B content (or a comedy writer).

At the end of this session you will be able to:

  • Develop endless sources of inspiration for ideas
  • Structure a comedy idea, and make it bland enough for your B2B blog
  • Write funny captions to help your instagram pics get more views