Red Hat’s Journey to Global Marketing Measurement with Datorama

Thursday 2:30pm-3:15pm

Red Hat’s Journey to Global Marketing Measurement with Datorama

Speaker: TBA

Sponsored by:

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Join this talk to learn how Red Hat has embarked on a journey of transformation with Datorama – to make all marketing investments and activities measurable across the business.

At the end of this session, you’ll be able to:

  • Understand how Red Hat’s approach to driving transparency across all marketing investments has evolved over time

  • Understand the new, strategic learnings Red Hat has gained by connecting all of it’s data together

  • Make smarter decisions based on Red Hat's journey from data to insights and stories