Red Hat’s Journey to Global Marketing Measurement with Datorama
Join this talk to learn how Red Hat has embarked on a journey of transformation with Datorama – to make all marketing investments and activities measurable across the business.
At the end of this session, you’ll be able to:
Understand how Red Hat’s approach to driving transparency across all marketing investments has evolved over time
Understand the new, strategic learnings Red Hat has gained by connecting all of it’s data together
Make smarter decisions based on Red Hat's journey from data to insights and stories