Teach Me How: Develop a Thought Leadership Program
Speaker: Mary Ellen Slayter | CEO, Rep Cap
The best content marketing emerges organically from inside your organization, leveraging the expertise of your team. This thought leadership approach to content marketing yields more than new business, though; it also reinforces employee engagement and career development.
You'll walk away from this session ready to develop a thought leadership program that serves as an engine of growth across every department at your organization.
At the end of this session you will be able to:
- Develop a thought leadership program that serves as an engine of growth across every department at your organization
- Identify the right talent to spotlight in the program: look beyond the obvious “spokespeople”
- Coax high-quality content out of even your most reluctant writers
- Encourage your team to share the content you produce for maximum impact inside and outside of your organization