Sell Quicker With Marketing Automation: Must-Have Automation Workflows to Speed Up Inbound Conversions
Speaker: Abigail Hehemann | Product Marketing Manager | GetResponse
The average B2B sales cycle is around 100 days. There are ways to make it shorter. And we’re not talking shortcuts here. We’re talking smarter marketing and timely sales delivery. Learn how to align your sales and marketing processes with the natural buyer journey and automate personalized touchpoints along the way – helping you deliver qualified leads to sales faster.
We’ll take a top-down approach and show you how to plan a buyer-based marketing and sales process, where and how to automate with workflows, and psychology-based findings on what type of content to deliver, and when.
At the end of this session you will be able to:
Plan a buyer-based marketing campaign
Know when, where, and how to automate during the campaign
Optimize automations with psychology-based, personalized content
Suggested Attendee Level: This session is intended for intermediate-level marketers with a general understanding of email marketing and marketing automation.