Profitably Scale Your AdWords, Display, Social Ads, and Other Digital Campaigns
Speaker: Bill Leake | CEO | Apogee Results
Google, LinkedIn, Facebook, Bing etc., are all fantastically good at extracting your marketing dollars to fund their profits. But, like it or not, they can greatly impact the success of your digital marketing campaigns.
In this session, we’ll help you wade through the quagmire of advertising options to find out what will work best for your brand so you can maximize your return for every dollar spent on these platforms.
After this session, you’ll be able to:
Implement many of the best tactics used by top B2B performers to optimize their spend
Deploy campaigns that lean into, take advantage of, and greatly enhance your existing marketing efforts
Identify the signs of mis-managed campaigns, and avoid them in your own
Move to an agile, high-performance, digital media culture of excellence
Better track and attribute campaign performance
Suggested Attendee Level: Intermediate. Marketing managers, directors, and VP's who are responsible for digital strategy and execution, whether it’s performed in-house or by an agency.