Effective Video on a Shoestring Budget

Thursday 10:00am-10:45am

Effective Video on a Shoestring Budget

Speakers: Sean Callahan | Content Marketing Manager | LinkedIn Sales & Marketing Solutions
Steve Kearns | Social Media Lead | LinkedIn Sales & Marketing Solutions

You don't have to have loads of cash to make effective marketing videos.

In this session we'll begin by addressing the research-backed current state of B2B video. We’ll then discuss the value of video on LinkedIn, and look at lessons our team has learned about the way marketers engage with video on the platform. We'll share with you our own real-world examples, including what worked and what bombed. Finally, we'll share the inside scoop on low-cost tools you can use to create engaging, effective videos today.

At the end of this session you will be able to:

  • Create video efficiently without a huge production budget
  • Understand best practices to successfully engage marketers using video on LinkedIn
  • Recognize which types of video suit your specific objectives (brand awareness, lead gen, thought leadership)