Everyone Loves a Good Story: 5 Keys to Journalistic Brand Content
Speaker: Melanie Deziel | Founder | StoryFuel
With marketers increasingly taking up the torch of storytelling — creating content to live across their owned platforms, their social channels, and on the sites of their native advertising partners — there's an increasing opportunity to learn best practices from the world of journalism.
This session teaches five journalistic best practices that can be incorporated into all types of brand content to help increase relate-ability, credibility, and authority.
At the end of this session, you will be able to:
Identify what content topics are truly newsworthy
Understand how to differentiate your content to combat content sameness
Ensure your content is trustworthy, relatable, and authoritative
Suggested Attendee Level: This session is perfect for marketers in content marketing, communications, or public relations who are responsible for content creation at their brand, who work closely with content creators, or who want to better understand those marketers mindset so they can work together.