Everything Brands Should Know About Podcasting (but Didn’t Know They Should Ask)
Speaker: Steve Pratt | Co-Owner, Pacific Content
Podcasts are quickly becoming the Netflix of radio. Audiences are growing, demand is high, and quality content is in relatively short supply. And much like the golden age of TV we’re living in, podcasting is a medium that is attracting the best talent, world-class storytelling, and brave experimentation with formats and distribution. Unlike the TV industry, though, there are several cases where brands are leading the way with podcasting innovation.
Join us for this exciting session where we'll walking through case studies of original podcast programming from brands including Slack, Prudential, Dell, and McAfeee. You'll discover how to align your business goals with your podcasting strategy, the secrets to successful podcast production and distribution, and why you need to think differently when measuring your podcasts against business and marketing goals.
You will learn:
- What elements and resources are required to make a great podcast
- How a brand strategy translates into a podcasting strategy that delivers results
- How to think and act like a media company.
- How to measure the success of your podcast (it's not all about downloads)