How to Attract Eyeballs and Action: The 26 Words and Copy Constructs You Need Now

Thursday 3:45pm-4:30pm

How to Attract Eyeballs and Action: The 26 Words and Copy Constructs You Need Now

Speaker: Nancy Harhut | Chief Creative Officer | HBT Marketing

Whether you want someone to open your email, click on your ad, consume your content, or contact your company, the words you choose matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you phrase something determines how people respond to it — whether or not they read and act on it.

This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that’ll make your content irresistible — and you an instant master of persuasion.

At the end of this session, you will be able to:

  • Understand why Herd Mentality and Urgency make people act without thinking, and learn how easy it is to use these powerful constructs in your marcom
  • Use the surprising, pulling power of the word “because” to get people to nod and agree as they read what you've written
  • Find out which three words are scientifically proven to automatically attract readership — and where the most effective places are to use them in your content

Suggested Attendee Level: This session is for anyone who writes — or approves — marketing copy and content; anyone responsible for getting people to read and respond to their company's communications ; and anyone in charge of the strategic direction or the approach those communications will take.