Thursday 2:30pm-3:15pm
How to Build a Standout B2B Brand
Speaker: Nick Westergaard | Chief Brand Strategist | Brand Driven Digital
With social networks like Facebook and Instagram forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised, but, because of the opportunities created by new media and disruptive technology, strong brands (with something to say) matter now more than ever.
This session reviews and recasts the role of B2B brands in today’s digital age and provides a framework for building a solid brand, telling your story, and engaging your brand ambassadors.
At the end of this session you will be able to:
- Incorporate the seven digital dynamics of brand building today
- Apply these dynamics to B2B brands — with specific examples
- Brand from the inside out with corporate culture, community, and brand experience