From Back Room to Board Room

Friday 10:45am-11:30am

From Back Room to Board Room: Why Every Business Should Rethink the Role of Marketing Ops and How to Build a MOPS Team

Speaker: Linlin Li | VP, Marketing Operations & Strategic Projects | Centrify Corporation

Nowadays, marketing operations leaders have a bigger impact on the organization, beyond their official role. They are in a unique position to push the envelope by developing data-driven initiatives and unleashing the power of innovation, leading to company-wide changes.

In this session, we will share how to build a best-in-class marketing ops team from the ground up. We'll share how FireEye did this and fueled 10X growth of the company (including an IPO). You'll discover the lessons we learned  and what are the lessons learned and best practices as well as a bold vision for future marketing operations role.

At the end of this session, you will be able to:

  • Recognize that the secret ingredient for marketing operations leaders to succeed is to change the conversation with sales and finance leaders and
  • Discover how to build a cross-functional ops alliances practice