From Why to ROI: B2B Influencer Marketing Case Studies for Success
Speaker: Lee Odden | CEO, TopRank Online Marketing
Influencer Marketing is not for everyone, but everyone and every brand is influential about something. So how can B2B brands put influence to work for their marketing? Which approach is the best fit?
Join us for this session to find out how to create profitable relationships and content with an integrated approach to influencer marketing. Through three case studies—from major B2B brands—you’ll learn influencer strategy best practices and how to measure performance to satisfy both the why and the ROI of working with B2B influencers. The bonus: a festival on an island in the Bahamas and hiring a Kardashian is not necessary to succeed!
At the end of this session you will be able to:
- Consider top reasons why influencer marketing is not right for your business (really!)
- Understand the top models for B2B influencer engagement (operational models, not the bikini kind)
- Utilize examples and best practices for an integrated approach to influencer marketing across channels and tactics