Wednesday 1:30PM-2:30PM

How Leading Brands are Unlocking their Hidden Potential with Conversion Optimization

Speaker: Chris Goward, Founder | WiderFunnel

Want to know the secrets of the world's leading brands and how to apply their insights to your business? Today's most successful companies – like Magento, IBM, HP, and Google – have one thing in common: they know how to use data to maximize their marketing effectiveness.

You have an opportunity today to become your company's growth champion. With the right A/B testing program, you can dramatically lift your marketing results and gain invaluable insights about your customers. In this session, conversion optimization pioneer Chris Goward will show you, with surprising case studies, how you can generate more qualified leads and profitable customers every day.

At the end of this session you will be able to:

  • Drive more revenue from your content
  • Outline frameworks and processes to create the best optimization program
  • Become a future-proof optimization champion