Teach Me How: Getting Executives to Invest in Social Media
Speaker: Cindy Valladares | Director of Corporate Communications, Tripwire
Executives are some of the toughest stakeholders in any social media program, as they often don't understand how to connect it to business impact. It's up to you to give them what they need.
Join us for this session, where we'll discuss how Tripwire, a cyber security software developer, has risen to be one of the most trusted voices in the industry by leveraging social media platforms. We will share the complete journey from begging/borrowing/stealing resources to get social media off the ground, to its present comprehensive program (with three full-time employees) that provides revenue back to the business. We’ll share lessons learned and best practices that you can take away to be able to connect social media to your business.
At the end of this session you will be able to:
- Connect social media to the business
- Get internal support for social media platforms
- Build a program that provides revenue to the organization