Go Beyond Boring: Creative Content That Engages at Every Stage of the Funnel
Speaker: Aaron Dun | Senior Vice President, SnapApp
“Create content across the buyer journey.” “Map your personas.” We’ve heard it all before. Marketers are paying lip service to these concepts today, but it’s often just that...lip service.
The demands on marketing are high. We get busy and rely on what we know how to do best—generic, lead-gated whitepapers (boring!) at the top of the funnel. It all looks and sounds the same, creating too much noise and overwhelming our buyers.
Join us for this session to get real insights on how to break out of the top-of-funnel whitepaper rut and create more effective content across the funnel.
At the end of this session you will be able to:
- Stop boring your buyers and instead determine what content and campaigns will truly engage them—based on funnel stage
- Take your key concepts and make them relevant for your buyers regardless of where they are in their journey
- Utilize best practices and tips for getting started