Grain by Grain: How Small Content Creates Huge Results

Friday 8:30am-9:15am

Grain by Grain: How Small Content Creates Huge Results

Speaker: Andrea Fryrear | President and Lead Trainer | AgileSherpas

Our news feeds are filled with amazing tales of content success, but what we don't hear about is the way these initiatives get started. By focusing only on outcomes, we overlook the small, incremental changes that are really behind the most impressive success stories. Iterative change and incremental growth hold the keys to the growth process that delivers big change without a big risk.

In this engaging session, grounded on real-world examples, you'll learn how to build a system of exponential growth one content experiment at a time. One of the world's leading Agile marketing experts will explore case studies of marketing teams who started with practical yet powerful changes that compounded into major growth.

At the end of this session you will be able to:

  • Structure your content teams (and marketing department) to free yourself from the plague of bottlenecks
  • Implement agile practices that are proven to skyrocket the output of both individuals and teams
  • Follow real-life examples of successful pilot programs so you can start small and grow fast

Suggested attendee: This session is for anyone looking for a smart way to grow their content marketing practice, from newbies to people who want to stretch their budget a little further.