How Creating Great Content Led to a More Scalable, Profitable Business

Wednesday 2:15pm-3:00pm

How Creating Great Content Led to a More Scalable, Profitable Business

Speaker: Bob Ruffolo | Founder & CEO | IMPACT

This session will share the story of how IMPACT dramatically transformed from being just another marketing agency to a leading resource on their area of expertise—with a huge and engaged audience. By doing so, IMPACT’s business model has become more scaleable, profitable, and fun. They've been able to supplement agency services with revenue from sponsorships, events, workshops, and more. This is all possible because of IMPACT’s long-term dedication to creating great content and thinking outside the norm.

Join us for this engaging, think out-side-the-box session to discover how you can use the same principles to make your business more profitable.

At the end of this session, you will be able to:

  • Look at your business differently
  • Apply the exact roadmap we followed
  • Identify one thing you should go back to your company and do right now

Who should attend: Business owners, agency owners, marketing directors, and business executives.