How Lenovo Leveraged Predictive Intelligence to Achieve Massive Lead Generation
Speaker: Amanda Kahlow | Founder & CEO, 6sense
Michael Ballard | Digital Marketing Senior Manager, Lenovo
How would you like to find the most likely buyers and not just companies that look like the right buyer? Join us for this session to learn how Lenovo brought predictive intelligence to life to do just that — and how you can too. We will explain how to increase lead generation and deliver results by adding a layer of intent-driven, predictive insights to capture the right marketing leads. Attendees will leave with a deep understanding of how to increase quality lead rate and achieve higher lead-to-MQL conversions, while spending time on leads with a need and propensity to purchase.
At the end of this session you will be able to:
- Identify how to leverage predictive intelligence to find and convert customers
- Understand how Lenovo transformed their business and achieved measurable results by harnessing the power of predictive intelligence and data-driven marketing
- Evaluate technologies that can grow your pipeline exponentially, using an approach to simple and quantifiable proof of impact