How to Add Live Streaming to Your Marketing Mix

Wednesday 11:00am-11:45am

How to Add Live Streaming to Your Marketing Mix

Speaker: Ashley Faus | Senior Corporate Communications Manager | Atlassian

Periscope came online and fundamentally changed the world of video marketing. Now, long-form live streaming like Facebook Live and YouTube live-stream capabilities have been rolled out. Short-form live videos are available on Instagram, and more platforms add live or native video capabilities every quarter!

How do you utilize live stream broadcasts to connect with your community? What are the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms?

In this session, you will see examples of live stream success from brands across several industries, and will learn how to create and execute your own live stream strategy.

At the end of this session, you will be able to:

  • Utilize Live streaming with tips for filming, suggested hosting styles, and video ideas
  • Choose the right channel for your video content
  • Engage your social community using live stream video

Suggested Attendee Level: This session is intended for marketers at all levels, particularly those who focus on content marketing strategy and execution and social media strategy and execution.