How to Build Customer Loyalty Through Behavioral Economics and Big Data

Wednesday 2:15pm-3:00pm

How to Build Customer Loyalty Through Behavioral Economics and Big Data

Speaker: Zontee Hou | Advisor, Speaker, Agency Founder | Media Volery

Have you ever looked up a restaurant's menu online before going out to dinner? It's not just you.

Your consumers are using digital resources more than ever to do their research, and they're savvier than ever about leveraging social media to make daily decisions. That's as true for B2C as it is for B2B. That means you need to be savvy with your marketing if you're going to get (and keep) their attention.

In this session, we'll explore the pillars of how consumers take in information in the digital age, how they make decisions, and what your brand can do to win them over and keep them loyal. 

At the end of this session, you will be able to:

  • Optimize your website and social media for customer discovery and retention
  • Use social psychology and behavioral economics to write more effective copy
  • Create more relevant and effective marketing content, including photos, videos, and ads 

Suggested Attendee Level: This session is intended for beginners as well as more advanced marketers. There are takeaways for marketers of different levels. Advanced marketers will appreciate the integration of social psychology, behavioral economics, and the latest trends in digital marketing.