Deep & Simple: How Mister Rogers Makes Us Better at B2B
Speaker: Cliff Lewis | Executive Creative Director | Godfrey
Scott Trobaugh | Vice President and Executive Creative Director | Godfrey
Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular.
Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging, and engage your audience on a truly human level. By understanding Mister Rogers' Neighborhood, we’ll get better at our B2B jobs — and our everyday lives.
At the end of this session, you will be able to:
See the wonder in your industry, no matter how “boring” you once found it
Recognize humanity in places where you never saw it before
Turn qualitative research into a more profound exercise
Practice the elusive discipline of simplified communication
Bring more of your honest self to the job every day