How to Craft Experiential Stories That Leave a Lasting Impression on Event Audiences
Speaker: Travis Macdonald | Creative Director | Godfrey
What can the world's oldest stories teach us about brand communications in today's future-focused marketplace? In a world increasingly reliant on long distance digital interaction, how can we leverage in-person narratives to create more memorable events and experiences?
This session will explore the basic underlying elements that give ancient myths their imaginative power and help you harness those elements to the modern realities of your business events and presentations. From one-on-one sales pitches to multidimensional trade show booths, learn how to turn even the most humble brand story into the stuff of legends and engagement.
At the end of this session, you will be able to:
- Identify the 5 essential elements of B2B Storytelling
- Start to define your brand and/or product story
- Leave with practical tactics and approaches for translating your story into an engaging event experience