Deep & Simple: How Mister Rogers Makes Us Better at B2B

Thursday 1:30pm-2:15pm

Deep & Simple: How Mister Rogers Makes Us Better at B2B

Speaker: Cliff Lewis | Executive Creative Director | Godfrey
Scott Trobaugh | Vice President and Executive Creative Director | Godfrey

Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular.

Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging, and engage your audience on a truly human level. By understanding Mister Rogers' Neighborhood, we’ll get better at our B2B jobs — and our everyday lives.

Bring Kleenex.

At the end of this session, you will be able to:

  • See the wonder in your industry, no matter how “boring” you once found it

  • Recognize humanity in places where you never saw it before

  • Turn qualitative research into a more profound exercise

  • Practice the elusive discipline of simplified communication

  • Bring more of your honest self to the job every day