How To Deliver Better Demand Generation Results by Creating Less Content
Speaker: Carlos Hidalgo | CEO | VisumCx
B2B CMOs have listed new customer acquisition as one of their top priorities over the next two years. However, multiple research studies show that B2B organizations are failing to deliver on demand generation results. Many B2B organizations simply create more content and increase the number of campaigns. This approach is largely unsuccessful and does not deliver a good buying experience, making it a poor use of corporate investments.
In this session, you'll discover how an organization can take a customer centric position with their demand generation, and in doing so, create less content and campaigns AND provide a better customer experience.
At the end of this session, you will be able to:
- Develop a customer centric approach to content and campaigns
- Construct a content architecture that aligns to customers and requires less content
- Understand how demand generation plays a role in customer experience
Suggested Attendee Level: Intermediate marketer—Sr. Manager/Director level who are in the day-to-day strategy build and execution of marketing programs