How to Get Started With Artificial Intelligence in Marketing
Speaker: Paul Roetzer | CEO | PR 20/20
Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing—and your career—is even greater than advertised?
Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every B2B marketer. AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session walks you through the 5P’s of AI model and presents a collection of use cases and technologies to make your marketing more (artificially) intelligent.
At the end of this session, you will be able to:
- Explore how AI is augmenting marketers' knowledge and capabilities, and altering consumer expectations for brand experiences
- Implement the 5P’s of marketing AI: planning, production, promotion, personalization and performance
- Know the AI-powered marketing technology companies that are enabling a more intelligent future
Who should attend: Marketing managers and above who are curious about AI and looking for guidance on how to get started.