Teach Me How: How to Measure Content Marketing Success at Your Organization
Speakers: Pawan Deshpande | CEO, Curata and
Erica Ayotte | Director, Customer Strategy, Curata
The great debate: How exactly are you supposed to measure content marketing success?
During this presentation you will learn what metrics you should look at to prove your content marketing’s true ROI and how to uncover that data. We'll address how to impress key decision-makers at your company with convincing metrics and help you understand the latest tools and tactics to take your content marketing measurement to the next level.
All attendees will leave with an additional handout, an action plan for you to take back to your organization.
At the end of this session you will be able to:
- Create a measurement strategy for your organization
- Understand the tools and steps you need to take to get the KPIs you want
- Present your findings in a clear, digestible way for your manager