How to Optimize Your Content Marketing for Demand Generation
Speakers: Tish Millsap | Principal, TM Consulting
Paul Gustafson | President, TDA Group
You're smart, so you know that content is a critical part of modern marketing. But it's not just enough to do it. You and your marketing team must be able to show how your content strategy drives business results. With the right approach and technology, you can do just that.
Join us for this session where we'll show you how to create content that both engages your target audience AND builds your pipeline. You'll also walk away with several strategies that you can use to maximize and track your contents’ contribution to revenue.
At the end of this session you will be able to:
- Brainstorm and plan so that content and demandgen are in synch
- Create a framework for maximizing your content across demand generation channels
- Understand how to measure and track the business results of content generation