How to Measure and Optimize Your Content Marketing for Demand Generation
Speakers: Tish Millsap | Principal, TM Consulting
Paul Gustafson | President, TDA Group
You're smart, so you know that content is a critical part of modern marketing. But it's not enough to just do it. You and your marketing team must be able to show how your content strategy drives business results. With the right approach and technology, you can do just that.
Join us for this session where we'll show you how to use content to engage your target audience AND build your pipeline. You'll also walk away with several strategies that you can use to maximize and track your contents’ real contribution to revenue.
At the end of this session you will be able to:
- Understand the challenges to keeping your content and demandgen in synch
- Maximize your content across demand generation channels
- Create a culture that supports integrated content and demand generation planning
- Understand how to measure and track the business results of your content